- Client: Tyche Career Coaching (Lauren Young Durbin, Owner & Coach)
- Industry: Career Coaching
Challenges
Lauren Young Durbin, a seasoned career coach, recognized the power of social media to reach and empower professionals seeking guidance. However, she faced challenges in:
- Brand Awareness: Establishing Tyche Career Coaching as a go-to resource in a crowded market.
- Consistent Posting: Maintaining a regular and engaging social media presence while juggling coaching responsibilities.
- Client & Lead Generation: Attracting and converting potential clients through social media channels.
- Guesting Opportunities: Securing speaking engagements and partnerships to expand Tyche’s reach.
- Blog & Email Marketing: Leveraging content marketing to nurture leads and build a community.
Solutions
Krystal implement a comprehensive social media strategy:
- Brand Identity & Content Pillars: Defined a cohesive brand voice and identified key content themes (e.g., career advice, job search tips, leadership development) to resonate with the target audience.
- Content Calendar & Creation: Developed a structured content calendar, crafting engaging posts (text, images, videos) and scheduling them for optimal visibility.
- Community Engagement: Actively interacted with followers, responded to comments and messages, and fostered a supportive online community.
- Paid Advertising (Optional): Implemented targeted ad campaigns to reach specific demographics and drive traffic to Tyche’s website and landing pages.
- Collaboration & Outreach: Secured guest blogging opportunities, podcast interviews, and partnerships with complementary businesses.
- Blog & Email Integration: Repurposed social media content into blog posts and newsletters to nurture leads and provide valuable resources.
Results (Over 2 Years)
- Brand Awareness: Significant increase in followers across multiple platforms (specify if possible), establishing Tyche as a recognized thought leader.
- Consistent Posting: Achieved regular, high-quality content sharing, boosting engagement rates and audience interaction.
- Client Acquisition: Directly attributed a significant number of new clients to social media efforts (use percentages or numbers if you have them).
- Guesting Opportunities: Secured numerous speaking engagements and collaborations, increasing brand visibility and credibility.
- Email List Growth: Substantial growth in Tyche’s email list, creating a valuable asset for ongoing marketing and communication.
Client Testimonial
“I can’t recommend working with Krystal enough, she is unbelievably fabulous… I started working with Krystal and very quickly, she got together a social media plan, she told me what she needed from me, and she totally did the rest… I can’t begin to say how big of a difference it’s made.” – Lauren Young Durbin, Tyche Career Coaching
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