- Client: Dasha Pears Art (Emerging Russian Artist)
- Industry: Fine Art & Photography
Challenges
Dasha Pears, a talented emerging artist, possessed a remarkable body of work but lacked a cohesive social media strategy to effectively showcase her art, build brand awareness, and engage with potential collectors and galleries.
Goals
- Increase Dasha Pears Art’s visibility within the online art community.
- Develop a visually captivating and consistent social media feed that reflects the artist’s unique style.
- Craft compelling captions and copy that resonate with art enthusiasts and potential buyers.
- Strategically plan and schedule content to maximize reach and engagement.
Solution
Krystal implemented a comprehensive social media management plan for Dasha Pears Art:
- Brand Identity Refinement: We collaborated with Dasha to articulate her brand voice, ensuring that her social media presence authentically reflected her artistic vision and personality.
- Feed Curation: We curated a visually stunning and cohesive Instagram feed, showcasing high-quality images of Dasha’s art alongside behind-the-scenes glimpses into her creative process.
- Content Creation: We crafted engaging captions that provided context for each artwork, sparking conversations and encouraging interaction from followers.
- Graphic Design: We designed eye-catching graphics for promotions, announcements, and special events, further enhancing the visual appeal of Dasha’s social media profiles.
- Strategic Scheduling: We optimized the timing of posts to align with peak engagement times, ensuring that Dasha’s content reached the widest possible audience.
- Community Engagement: We actively responded to comments and messages, fostering a sense of community and building relationships with followers.
Results
- Significant Increase in Followers: Dasha Pears Art’s Instagram reach grew by 64.4% within 30 days, expanding her reach and exposing her work to a larger audience.
- Enhanced Engagement: Post engagement metrics, including likes, comments, and shares, saw a notable increase, indicating heightened interest in Dasha’s art.
- Gallery Interest: Dasha received inquiries from several art galleries and curators who discovered her work through social media.
- Elevated Brand Awareness: Dasha Pears Art established a recognizable online brand identity, characterized by its distinctive aesthetic and compelling content.
Client Testimonial
“She’s a highly enthusiastic and energetic professional, and she has been helping me a lot with strategizing my social media content and creative as well.” – Dasha Pears
Samples of my work:
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Analytics:
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