- Client: Aphrodite Beauty PH
- Owner: Ana Princess Vidal
- Industry: Beauty & Skincare
Challenges
- Remote Management: The owner, Ana, was based in Japan and unable to manage day-to-day social media activities for her Philippine-based brand.
- Brand Awareness: Aphrodite Beauty PH needed to increase its visibility and reach a wider audience in the Philippines.
Customer - Engagement: The brand sought to build a stronger community and provide responsive customer service through social media.
- Visual Consistency: A consistent brand aesthetic and high-quality graphics were essential to establish a professional online presence.
Solutions
Krystal implemented a comprehensive social media management strategy tailored to Aphrodite Beauty PH’s unique needs:
- Content Creation: Developed a content calendar featuring engaging posts, product highlights, skincare tips, customer testimonials, and relevant promotions.
- Copywriting: Crafted compelling captions and ad copy that resonated with the target audience, emphasizing the brand’s values and product benefits.
- Graphic Design: Created eye-catching visuals, including product photos, Instagram stories, and promotional graphics, maintaining a cohesive brand aesthetic.
- Community Management: Actively responded to comments, messages, and inquiries, fostering a welcoming and helpful community environment.
- Campaigns & Promotions: Launched targeted social media campaigns to drive brand awareness, boost engagement, and increase sales.
- Performance Tracking & Reporting: Provided regular reports on key metrics, including reach, engagement, follower growth, and website traffic, to evaluate the effectiveness of the strategy.
Results
- Significant Increase in Brand Awareness: Aphrodite Beauty PH’s social media presence grew exponentially, reaching a much larger audience in the Philippines.
- Enhanced Customer Engagement: The brand cultivated a loyal and engaged community, with increased interaction and positive sentiment on social media.
- Consistent Brand Image: The brand’s visual identity was strengthened, creating a professional and recognizable image across all platforms.
- Increased Sales & Inquiries: Social media efforts directly contributed to a rise in sales and customer inquiries, driving business growth.
Client Testimonial
“Hello, I’m Ana. I’ve worked with Krystal for almost a year before in my beauty and skincare business. She helped me with it since I am not in the country.
She was my social media manager and strategist. She did my content, copies, mock up, engagements, community-building and campaigns.
She really helped me save time and run my business smoothly.
She’s definitely very creative and an amazing person to work with. She’ll give you her 101%.
I would highly recommend working with Krystal and her team. I am sure she’ll be able to deliver your needs.”
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